View the best paying Tech Companies for Sales Development Representatives in 2025. The rankings reflect the highest average Total Compensation, OTE and Base Salary.
$125K
$72,727
N/A
N/A
The average Sales Development Representative salary
is
$72.7K
in the US.
The average Sales Development Representative total compensation package is $125K in the US.
18% of Sales Development Representatives are hitting their quota
The average salary for Sales Development Representatives with no experience / 2 years experience is $62,000
Sales Development Representative total compensation typically ranges from $63.5K-$175K
What does a Sales Representative Development do?
A Sales Development Representative, also known as an SDR, BDR, or ADR, is mainly responsible for finding and qualifying new potential selling opportunities (leads) in an assigned territory and passing these off to the Account Executive to close the deal. Sales Development Representatives find and develop these leads by prospecting into their territory via cold calls, cold emails, and social media (LinkedIn).
SDR’s are generally measured on the number of qualified meetings or leads they find per month or quarter. Some SDR’s might also be measured on the potential revenue of the lead and whether the lead actually results in revenue. Attainment goals vary by company, account size, and location.
Entry Level SDR’s might only be responsible for inbound leads, whereas experienced SDR’s (6+ months experience) will be responsible for the outbound prospecting.
A Sales Development Representative will work with anywhere from 1-5 Account Executives that they are required to set qualified meetings with potential prospects for. Some SDR’s might also work with a Sale E.
A typical day for a Sales Development Representative will consist of making anywhere from 20-100 interactions (cold calls, cold emails, or LinkedIn messages) per day (depending on the company). SDR’s will also build out lists, host meetings with their Account Executive, and update the latest status of their opportunities into the CRM.
The top Sales Development Representative skills include:
1
| Startup Catalyst | $112,429 | $240,857 | ||
2
| StartupAZ | $129,833 | $237,500 | ||
3
| Saturday Series | $110,000 | $204,800 | ||
4
| CDW | $31,400 | $201,000 | ||
5
| Indeed | $75,318 | $165,727 | ||
6
| Smartsheet | $69,786 | $135,286 | ||
7
| IBM - Internet Security Systems | $78,621 | $134,271 | ||
8
| ![]() | Keller Williams Realty | $98,000 | $132,200 | |
9
| Amazon.com | $85,286 | $128,357 | ||
10
| Affinity.co | $76,000 | $128,000 | ||
11
| ![]() | Microsoft | $79,844 | $127,111 | |
12
| SHI International Corp. | $31,714 | $125,286 | ||
13
| Wachovia, A Wells Fargo Company | $124,333 | $125,000 | ||
14
| Splunk | $78,458 | $124,107 | ||
15
| Demandbase | $71,000 | $120,000 | ||
16
| HubSpot | $68,159 | $119,591 | ||
17
| Cisco | $68,445 | $118,864 | ||
18
| ![]() | Datto | $53,750 | $118,625 | |
19
| ![]() | Tableau Software | $63,643 | $117,857 | |
20
| Rocket Mortgage | $77,000 | $117,400 | ||
21
| Amazon Web Services | $83,645 | $116,416 | ||
22
| Yelp | $66,875 | $114,375 | ||
23
| Veeam Software | $68,213 | $113,627 | ||
24
| Asure Software | $53,000 | $113,000 | ||
25
| ![]() | Alteryx | $66,600 | $113,000 | |
26
| Procore Technologies | $61,366 | $112,312 | ||
27
| ![]() | Cintas | $61,500 | $110,200 | |
28
| Tenable | $57,000 | $109,286 | ||
29
| $69,577 | $109,071 | |||
30
| Samsara | $62,818 | $108,727 | ||
31
| ServiceNow – The Enterprise Cloud Company | $63,620 | $108,650 | ||
32
| Paycom | $59,667 | $108,333 | ||
33
| Nutanix | $67,243 | $107,286 | ||
34
| KnowBe4 | $46,438 | $107,163 | ||
35
| Emotive | $66,800 | $107,000 | ||
36
| Apple | $61,507 | $106,071 | ||
37
| Gartner | $68,387 | $105,638 | ||
38
| Kaseya | $57,400 | $104,880 | ||
39
| Gong | $67,500 | $103,500 | ||
40
| Better | $68,844 | $103,406 | ||
41
| ![]() | Freelance | $79,688 | $103,125 | |
42
| $75,593 | $103,098 | |||
43
| Cvent | $66,393 | $102,668 | ||
44
| Motive | $67,083 | $102,250 | ||
45
| Medallia | $63,400 | $101,400 | ||
46
| ![]() | Lattice | $71,300 | $101,200 | |
47
| Fisker Inc | $56,625 | $101,125 | ||
48
| Athenahealth | $60,600 | $100,400 | ||
49
| Google Cloud | $65,571 | $100,143 | ||
50
| Fortinet | $53,279 | $99,354 | ||
51
| Navan | $61,667 | $99,167 | ||
52
| ![]() | Zillow | $58,154 | $98,269 | |
53
| Vena Solutions | $55,625 | $98,125 | ||
54
| ![]() | Carswell, a Thomson Reuters business | $60,167 | $96,833 | |
55
| Highspot | $62,500 | $95,833 | ||
56
| VMware | $60,333 | $95,167 | ||
57
| Salesloft | $54,833 | $94,500 | ||
58
| Meltwater | $47,750 | $94,250 | ||
59
| Datadog | $58,800 | $94,200 | ||
60
| Uber eats | $61,833 | $94,000 | ||
61
| Revenue Collective | $64,111 | $93,333 | ||
62
| Palo | $59,400 | $93,200 | ||
63
| Momentive | $59,282 | $93,000 | ||
64
| ![]() | Dell Technologies Capital | $75,500 | $92,900 | |
65
| ![]() | Cornerstone | $56,000 | $92,300 | |
66
| ![]() | Research in Motion Ltd | $54,800 | $92,200 | |
67
| ![]() | PitchBook | $52,000 | $91,133 | |
68
| Aptive Environmental | $52,000 | $91,000 | ||
69
| Cloudflare, Inc. | $59,667 | $89,667 | ||
70
| Pure Storage | $57,900 | $89,400 | ||
71
| PatSnap | $55,111 | $89,322 | ||
72
| Snowflake | $57,900 | $89,300 | ||
73
| Cision | $47,833 | $89,167 | ||
74
| ![]() | Diligent | $60,495 | $88,881 | |
75
| Workday | $59,714 | $88,571 | ||
76
| ![]() | Paychex PEO | $50,955 | $88,548 | |
77
| Oracle Corporation | $54,116 | $88,042 | ||
78
| PagerDuty | $57,000 | $88,000 | ||
79
| Adobe Systems | $61,313 | $87,875 | ||
80
| ![]() | SAP | $53,808 | $87,223 | |
81
| KPMG Germany | $59,000 | $86,400 | ||
82
| ServiceTitan | $58,167 | $86,167 | ||
83
| ![]() | SolarWinds | $49,994 | $85,850 | |
84
| Qualtrics | $57,556 | $85,556 | ||
85
| CourseCareers | $67,778 | $85,334 | ||
86
| Okta, Inc. | $57,273 | $85,227 | ||
87
| Lower | $53,333 | $85,000 | ||
88
| ![]() | Dun & Bradstreet | $54,000 | $85,000 | |
89
| Sage Group | $53,800 | $84,560 | ||
90
| Tipalti | $59,167 | $84,333 | ||
91
| Darktrace | $53,500 | $84,300 | ||
92
| MuleSoft Inc | $51,787 | $84,292 | ||
93
| ![]() | Elastic | $57,250 | $83,500 | |
94
| ZoomInfo | $55,296 | $83,339 | ||
95
| Talend | $57,250 | $82,071 | ||
96
| Outreach | $53,000 | $82,000 | ||
97
| DocuSign | $56,650 | $81,829 | ||
98
| ON24 | $52,833 | $81,667 | ||
99
| ![]() | WorkRamp | $60,143 | $81,571 | |
100
| ![]() | Salesforce | $54,431 | $81,152 | |
101
| ![]() | Phreesia | $76,736 | $80,300 | |
102
| Vonage Business Solutions | $44,400 | $80,000 | ||
103
| Crunchbase | $61,083 | $79,444 | ||
104
| DemandScience | $55,000 | $79,400 | ||
105
| Conga | $56,400 | $79,300 | ||
106
| SELF | $57,538 | $79,269 | ||
107
| AT&T | $55,497 | $79,251 | ||
108
| ![]() | Base CRM | $46,778 | $78,889 | |
109
| Udemy | $47,714 | $78,571 | ||
110
| Twilio | $60,125 | $78,250 | ||
111
| ![]() | ADP | $45,208 | $78,169 | |
112
| Best Buy | $62,857 | $77,671 | ||
113
| NetSuite | $51,316 | $77,474 | ||
114
| Citrix Online | $43,500 | $77,250 | ||
115
| Seamless.AI | $50,357 | $77,143 | ||
116
| Birdeye | $49,375 | $76,250 | ||
117
| ![]() | Bank of America | $65,750 | $76,138 | |
118
| SV Academy | $56,583 | $75,750 | ||
119
| 7home | $35,963 | $75,588 | ||
120
| Intuit | $50,857 | $75,286 | ||
121
| Box | $53,167 | $75,000 | ||
122
| T-Mobile | $56,348 | $74,699 | ||
123
| ![]() | Deltek, Inc. | $50,750 | $73,950 | |
124
| Workato | $52,560 | $73,800 | ||
125
| Zscaler | $52,883 | $73,667 | ||
126
| ![]() | brightwheel | $46,667 | $73,333 | |
127
| Podium | $53,000 | $73,250 | ||
128
| ActiveCampaign | $46,333 | $73,167 | ||
129
| Verizon Wireless | $49,179 | $72,750 | ||
130
| Angi | $46,000 | $72,000 | ||
131
| CrowdStrike | $48,500 | $71,143 | ||
132
| Pluralsight | $48,744 | $70,721 | ||
133
| Celonis | $46,827 | $69,720 | ||
134
| ![]() | preHIRED | $51,467 | $69,133 | |
135
| ![]() | rsa security | $54,333 | $69,000 | |
136
| Pax8 | $49,333 | $68,667 | ||
137
| The Pipeline Group | $54,000 | $68,400 | ||
138
| Klue | $51,600 | $67,520 | ||
139
| PowerSchool | $50,787 | $67,121 | ||
140
| Phenom | $48,200 | $66,640 | ||
141
| Dicks Sporting Goods | $57,750 | $65,643 | ||
142
| TouchBistro | $46,254 | $65,255 | ||
143
| ![]() | Lytx, Inc. | $47,208 | $64,100 | |
144
| Dell EMC - eRoom Technology | $45,010 | $63,788 | ||
145
| LogicMonitor | $45,429 | $63,143 | ||
146
| ![]() | BrightEdge | $47,083 | $61,800 | |
147
| ![]() | Enterprise Holdings | $51,400 | $61,800 | |
148
| memoryBlue | $49,308 | $61,346 | ||
149
| Accenture | $47,800 | $60,802 | ||
150
| Autodesk Canada | $45,500 | $60,500 | ||
151
| Techtronic Industries - TTI | $53,231 | $59,785 | ||
152
| CircleCI | $42,600 | $58,550 | ||
153
| Workable | $40,400 | $58,000 | ||
154
| Carahsoft Technology | $47,333 | $53,333 | ||
155
| EBQ | $44,667 | $45,417 |